Does equipping a gear count as choosing for Irelia's ability (cost reduction for spells that choose/target)?

Ruling: Equipping gear does count as choosing/targeting, but Irelia's ability only reduces the cost of spells, not gear. Equipment is targeting but is not a spell, so Irelia does not reduce gear costs.

Nuances:

• Equipment uses the "choose a unit, attach this to it" mechanic which counts as targeting
• This targeting interaction is relevant for other effects that care about choosing/targeting
• The spell vs. gear distinction is critical for Irelia's cost reduction ability