In a best-of-3 match, who decides the starting player for games 2 and 3?

Ruling: The loser of the previous game chooses who goes first in the next game of the match.

Nuances:

• This rule is found in the tournament rules documentation, not in the comprehensive rules document
• The comprehensive rules only specify that setup procedures repeat for games 2 and 3, which could technically allow dice rolls for all games if following only that document