Does Poro Herder's buff effect target itself when played?

Ruling: Poro Herder does not target itself. While it does buff itself when played if you control a Poro, you did not "choose" or "target" the Poro Herder for effects that care about targeting.

Nuances:

• The self-buff happens automatically without choosing, so it doesn't count as targeting for cards like Irelia that trigger when you target allies