Does Ahri, Inquisitive's effect target (requiring Deflect payment), and why doesn't it use 'choose' wording like Noxian Guillotine does?

Ruling: Ahri, Inquisitive's effect does target and requires paying Deflect cost. When a card uses 'give' and requires the player to make an active decision on what is affected, it is targeting, even without explicit 'choose' wording.

Nuances:

• The wording is acknowledged as inconsistent and confusing between cards like Ahri, Inquisitive (which targets) and Ahri Legend/Nine Tails (which does not target despite similar 'give' wording)
• Ahri Legend is a static effect that doesn't require choosing targets, it just happens when relevant
• Updated targeting rules are confirmed to be coming in future sets to clear up these confusions
• The current rule is that if a card/ability is affecting a specific card, it's targeting it, but the wording for what targets is more vague than other card games