Does equipping a gear to Irelia Fervent count as 'choosing' her, triggering her +1 might buff?

Ruling: Yes, equipping a gear to Irelia Fervent triggers her ability to get +1 might. When you equip, you choose the unit, and since it doesn't violate any rules that would say it's not a target, it counts as targeting her.

Nuances:

• While the attach mechanic itself does not target, the equip game effect that causes the attach does target
• This is different from units that attach themselves (like Rell), which do not target themselves when attaching