When a unit refers to itself (e.g., 'give me +3'), does it count as choosing itself for effects that trigger when you choose a friendly unit?

Ruling: No, when a unit refers to itself using "me" or similar self-reference, it is not considered choosing or targeting that unit.

Nuances:

• The unit is programmatically selected based on its characteristics (being itself) rather than by the controller actively choosing it
• Effects that only see one possible "me" do not involve targeting or choosing